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Registration Open for INSIGHT OUT 2012- Application for MEDIA Scholarships Still possible!
Registration for INSIGHT OUT 2012 is open!
5 Day Package: € 1200
3 Day Package: € 800
Plus: The 5 day package includes a hard copy of s3D Now! A comprehensive book about the challenges of shooting in s3D made by the team of INSIGHT OUT.
MEDIA Scholarships for INSIGHT OUT 2012 are available for film and broadcasting professionals from countries participating in the MEDIA programme, covering participation fees and accommodation.
Applications from countries with a low audiovisual production capacity and teaching staff of film and media schools are particularly encouraged to apply!
Full details and the application form can be found here.
Peter Hjorth @ INSIGHT OUT: European Co-Production of Lars von Trier's "MELANCHOLIA"
Peter Hjorth (DK) will host the cinematic sector of INSIGHT OUT 2012 and will present a case study about working with director Lars von Trier concerning the making of "Melancholia".
Additionally, the case study will revolve around our major topic: file-based information workflow. Is it possible to use the internet in the post-production of an international film? Peter brings in colleagues from all over Europe to help answer this question.
From Denmark
Peter Hjorth - Visual Effects Supervisor
Karen Maarbjerg - Visual Effects Producer
From Poland
Jakub Knapik - In-house VFX supervisor for Platige Image
Kasia Jarzyna - In-house VFX producer for Platige Image
From Sweden
Håkon Blomdal - In-house VFX supervisor for Filmgate
Malin Persson - In-house VFX producer for Filmgate
From Germany
Sven Martin - In-house VFX supervisor for Pixomondo
Sabrina Gerhard - In-house VFX producer for Pixomondo
As you can see, a lot of experts have been assembled to explain the mechanism for international co-productions, file-based processes and multi-lingual film projects.
Sebastian Krawinkel @ INSIGHT OUT: production design for "ANONYMOUS" (tbc)
Sebastian Krawinkel (DE) has worked on many American and European film productions as an art director, including “Inglorious Bastards” and “The Bourne Supremacy”. 
At INSIGHT OUT 2012, Sebastian will present his artistic approach as a production designer on Roland Emmerich’s “Anonymous”.
His presentation will deal with the conflict between traditional methods of production design, and the technology-driven demands of modern digital production methods. This approach will be presented by going through every single step in the film production line, with over 180 pictures from his work. We’re very much looking forward to this thrilling lecture.
Bruno Tarrière @ INSIGHT OUT: hands-on workshop on sound design
Bruno Tarrière (FR) is one of the most well-known French sound designers, having worked on over 100 productions. We're delighted to welcome him at INSIGHT OUT 2012 for two half-day workshops, based on his recent work. Bruno will present his approach within our sound design facilities at the HFF. Primarily using ProTools as his mixing device, he' ll present a comprehensive workshop on sound design, introducing his work and answering questions from the participants as well.
After graduating, he studied electroacoustic music composition at the conservatory of Paris (the GMR class: a group of musical research) under the direction of Pierre Schaeffer and Guy Reibel. In 1980, he entered the Cinema School of Brussels: INSAS (the superior national institute of the arts and entertainments). After his studies, he started to work, first as sound recordist on film sets, then after few years, he decided to dedicate himself essentially to sound mixing and sound designing, but every now and then, he keeps continuing with great pleasure, to be sound recordist on location on many different films.
His professional expertise led him to work with many outstanding directors from all over the world, such as Emir Kusturica, Walter Sallees, Bruno Barreto, Jiang Wen, Luc Besson, Oliver Stone, Radu Mihaileanu, Sergei Bodrov etc.) His work was rewarded by many prizes: two Césars for best sound for "Jeanne d'Arc" and " Le concert", and two Golden Reel Awards for "Leon" and " Jeanne d'Arc".
The workshop can be booked separately.
Ludger Pfanz @ INSIGHT OUT: 3D storytelling
Prof. Ludger Pfanz was born in Schopfloch, Germany, in 1958. After studying theatre and literary theory at the Free University of Berlin, he completed the degree course in filmmaking at the Academy of Fine Arts in Hamburg with honors. He has been an instructor and head of the studios at the University of Arts and Design at the ZKM Karlsruhe since 1997, as well as the spokesman of the Media Arts faculty since 2002. He graduated from the EAVE continuing education program for European producers in 2002. Prof. Ludger Pfanz works as a producer, director and author.
He is director and founder of "Expanded Cinema 3Digital Laboratory", the "Alliance 3D Karlsruhe", the international festival "Days of BEYOND-3 Dimensions", the international academic "3D Consortium" and the international symposium "3D and BEYOND".
While the demand of 3D content for cinemas and broadcasters increases, there is no real writing training for this specific space-oriented content that a stereoscopic film production offers. At the moment, we only see films in 2D with 3D effects mostly just for its own sake and predominantly for the emotional intensification of the viewing experience. Often considered as a new art form, they are only hybrids of 2D and 3D films with respect to the storytelling and aren't fully using the high potential of the dramaturgical possibilities that lie in 3D storytelling.
Prof. Pfanz developed a script theory, specially designed for developing and using the best possible approach to a stereoscopically produced story. His central idea is to approach the story to be told on a stage rather than being told in flat images. From this perspective you are able to architecture your conflict within the whole three- dimensional space. The tension can be created also within vertical, horizontal and parallax coordinates in addition to the traditional linear-timeline storytelling.
His workshop will revolve around his theory. You will get a deep insight into a different perspective in telling, presenting and shooting a compelling story in s3D.
The workshop can be booked separately.
KEMAL GÖRGÜLÜ @ INSIGHT OUT: broadcaster special
Looking at our rapidly changing work environment no one can really
anticipate how our global or even regional media market will change. Due to a shift away from tape-based camera systems every broadcaster is
confronted with a complex change process away from tape- towards file-based workflow.
Not only the acquisition sector is involved but every single step
within the pipeline. This pressure helps focussing on actions concerning
planning, enrolling and implementing file-based workflows - everywhere
starting from a single workstation at home up to huge backend
communication and management platforms for broadcasters. There is a
tremendous need for redesign, rethink and change concepts for integrated file-based workflows. When broadcasters successfully enroll a new backbone system, it is inevitable to update, operate and improve it.
This global issue needs so many perspectives to be dealt with. INSIGHT OUT is offering a management and technical approach. This includes concepts for mobile and cross- platforms within the whole distribution chain. The lecture is designed for broadcasters planning to change, broadcasters in the middle of changing and broadcasters that have already changed.
Click here for the programme to see the specific lectures, workshops and visits for broadcasters.
Use this unique chance to meet experts from every field to solve your problems, be inspired and be understood!
Kemal Görgülü studied Media Economics at the University of Applied Sciences in Wiesbaden and film directing at the Ecole Supérieure d'Audiovisuel (ESAV) in Toulouse.
In addition to European and German research projects in the domain of digital cinema, 3D cinema and 3D television, Kemal Görgülü worked in several projects for broadcasting companies, where he has particular experience and knowledge in the domains of file-based workflows and metadata models for the entire broadcast value chain.
While Peter Hjorth represents the cinematic sector, Kemal Görgülü will be the host and expert for the broadcasting industry. During INSIGHT OUT we will present his recent work. Two stereoscopic short movies have been directed by Kemal Görgülü. One of the two 3D movies is a documentary focusing on the change within the filmcrew dealing with the impact of the relatively new position of the stereographer.
This lecture can be booked separately.
INSIGHT OUT 2011: lectures online on vimeo
Every year we capture and provide access to the most important moments of the lectures of INSIGHT OUT. Enjoy our latest content online on vimeo.
Filebased! - INSIGHT OUT Artwork 2012
Have a look at the new artwork for INSIGHT OUT 2012 – now to be found on all our publications!
WELCOME TO INSIGHT OUT 2012!
Welcome: INSIGHT OUT / HFF Academy
19 – 23 March 2012
We are presently completing our preparations for INSIGHT OUT 2012, finalising lectures, case studies, hands-on workshops and visits. This year’s programme focuses on file-based workflow: the next step in digitalised film production.
Film professionals work in their well-defined and comfy islands of digitalisation. What’s missing is a universal system to implement daily, creative and management requirements in one file-based workflow. Such a system, when finally implemented, will have a huge impact on the collaborative process of filmmaking. Every aspect of creating digital media - from preproduction to postproduction, to working on location during a shoot - is sure to change.
The advantage of a file-based system is obvious: a faster, easier, safer and more transparent transfer of information through the film production process. A clear explanation of how to use this system efficiently, without risk or great expense, is the main goal of INSIGHT OUT 2012.
As a result of recent improvements in technology, media creators and broadcasters are moving from tape-based workflow systems towards file-based workflow systems. This change will inevitably result in an increase in effort in finding, planning and implementing new technologies, new personnel and new investment throughout every step in the production chain within the broadcaster.
We deliver workshops, discussions, lectures, visits to help broadcasters deal with this situation, featuring topics such as:
- Process management as system design
- Service management and support
- Metadata concepts & management
- Changing landscape in TV production
- MAM/CMS systems: from ingest to archive
- Different concepts for file-based workflow
leading to an in-house, global working strategy perfectly designed for the special needs of a modern broadcaster.
In 2011, the hands-on workshops we presented aroused such great enthusiasm that every participant attended a minimum of two all day workshops throughout the five days. This year, we will give you the chance to discover the benefits of applying a file-based workflow system to cinematography, editing, sound design, vfx or 3D. And, of course, all workshops can be booked separately from the lecture programme.
During the workshops, we will also showcase recent developments in 3D production with a handbook and Blu-ray disc exclusively produced for INSIGHT OUT in collaboration with Camelot Broadcast Services.
Participation fees:
5 days*: € 950** / € 1200 (incl. 1 handbook 3D-NOW! with 3D Blu-ray, worth 50 Euro )
3 days*: € 650** / € 800
1 workshop***: € 80 / Students: € 50
2 workshops***: € 140 / Students: € 80
3 workshops***: € 200 / Students: € 100
*Participation fee includes: lectures, workshops, case studies, visits, shuttle bus, full catering and didactic material
**Early bird rebate for bookings until January 31, 2012
***Workshop fee includes: workshops, didactic material, beverages and snacks(no lunch)
EU Scholarships for INSIGHT OUT 2012
We would like to invite interested parties to apply for our scholarship programme.
Residents in any of the countries participating in the EU´s MEDIA programme may apply for our EU scholarships towards participation fees, accommodation and/or travel costs. These are targeted to experienced professionals in the film and broadcasting sector and teaching staff in European film schools.
New partner: FLYING EYE GmbH
We are proud to announce our new partner FLYING EYE GmbH for the 2012 INSIGHT OUT/HFF Academy.
FLYING EYE is an international operating consulting company located in Darmstadt, Germany, which specialises in the media and IT industry. Together with their customers, they are developing and implementing innovative concepts for file-based workflow systems. FLYING EYE will support INSIGHT OUT with manpower and expertise concerning the changeover of broadcast workflow from tape-based to global file-based solutions.
Film director, new media and broadcast expert Kemal Görgülü at FLYING EYE will be our Head of studies for the broadcast section, and will supervise the lectures and workshops revolving around this topic. He will share with us his experience and knowledge in the domains of file-based workflows and metadata models for the entire broadcast value chain. Film and video technician Mike Christmann will also report about his recent work experience with the digitalization of TV studio complexes and will overview different formats and workflows in Digital Film and HDTV.
Team and Contacts 2012
Prof. Martin Steyer will stay with INSIGHT OUT as programme director, and will select the trainers and guest lectures for our 2012 programme.
Project manager Max Hemmo is contact person for all organisational matters and sponsorship queries:
+49-331-6202-791 / m.hemmo[at]hff-potsdam[dot]de
We would also like to welcome Claudia Niemann to our team. She will be answering all questions regarding our scholarship programme or the different participation options:
+49-331-6202-793 / c.niemann[at]hff-potsdam[dot]de
And last but not least we are glad that Merle Heinrich joined the team 2012 as our programme assistant:
+49-331-6202-791 / m.heinrich[at]hff-potsdam[dot]de
The whole team is looking forward to INSIGHT OUT 2012 - five days of rich content and an inspiring mixture of international trainers and participants.
We wish you a very Merry Christmas, a Prosperous New Year and hope to meet you in Babelsberg in March 2012!
INSIGHT OUT 2011 Completed Successfully!
Thank You!
Once again this year INSIGHT OUT has been successfully completed with five days full of inspiring lectures, meetings and workshops. We have picked out some of the highlights of this intensive week at INSIGHT OUT for you. Read on below!
First of all Programme Director Prof. Martin Steyer and the organising team would like to thank all the speakers, our partners and sponsors for the support they have shown, without which every lecture and especially the practical workshops would not have been possible.
We would like to express our thanks to all the participants that came from all over Europe and beyond and spent an enriching week in Potsdam. We hope to see many of you again in March 2012!
From March 14 - 18 we welcomed participants from 27 countries at HFF, joining the debate on the workflows of digital film production and the question as to how 3D contents can be brought to the screen.
During this international and interdisciplinary meeting, where top-class media professionals got in touch with filmmakers, directors, producers, cameramen and post-production experts, alongside the technical aspects of the digital film production, the focus was on the contents.
In fact all the technical questions were handled in terms of aesthetical and narrative issues. The result was very impressive: good atmosphere, creative minds and enlightening lectures.
We´d like to invite all old and new friends of INSIGHT OUT to JOIN US ON FACEBOOK!
Programme Highlights 2011
Jericca Cleland: Previsualization
Among others INSIGHT OUT was proud to host Jericca Cleland (CEO/CC0 Twenty One Inc.), who exposed the meaning of previsualization. More widespread in the US for big Hollywood productions than in Europe, previsualization is not only an important element of production planning, but also significantly influences the whole production and post-production workflow.
Thanks to this computer simulation of film projects, it is possible to estimate and solve in advance creative, practical and technical problems, simulating the film as a final version. Therefore, this technique not only completes the storyboard, but also allows the pre-production of visual effects and a targeted and cost-effective selection of camera settings and locations.
Programme Highlights 2011
Workshops
Seven hands-on workshops with topics such as High-end Digital Cinema, Look-Creation within the Camera, VFX, 3D Storytelling, Sound Design, DCP Mastering and Editing & Grading offered practical digital experience.
In particular, first class equipment was tested by our participants during the workshop High-end Digital Cinema: Heiko Merten (Camelot) explained the performances of three different types of camera, ARRI ALEXA, SONY PMW F3 and OLYMPUS I-SPEED, implementing varied handlings.
In addition, the workshop 3D Storytelling was particularly well filled. Trainers Florian Rettich (HD supervisor), Ludger Pfanz (producer, director) and Florian Maier (3D consult) explained the perspectives and the limits of three-dimensional storytelling to over 40 listeners.
Programme Highlights 2011
Stephan Heimbecher: 3D delivery requirements for International Broadcasters
The symposium ended up with the home-entertainment-segment. Stephan Heimbecher, Head of Innovations & Standards at Sky, exposed the current difficulties and future challenges of 3D in the home environment: equipment and technology should be optimized, the 3D cinema content should be adapted for TV, putting forward the production of one's own contents so that 3D will be presentable and attractive in the home segment.
Programme Highlights 2011
Screenings
Among the highlights at INSIGHT OUT we also rate the exclusive screening of Susanne Biers' Oscar-winning film In a Better World, three days before the German release in cinemas.
Another highlight was the screening of pina, whose 3D supervisor François Garnier already explained on Tuesday the stereoscopic challenges of Wim Wenders' dance film.
Programme Highlights 2011
Panel Discussion
As meeting place for making contacts for filmmakers, the HFF, together with media.connect brandenburg and Kodak, invited INSIGHT OUT participants and the media sector of Berlin and Brandenburg to a networking dinner.
In addition, during a panel discussion with Peter Körte (FAZ), Keith Partridge (cameraman, BBC), Nicolas Brown (director, BBC) and conducted by Prof. Martin Hagemann (HFF), the following question was discussed: "Aesthetics determines equipment or the other way around?"
The answer: the core of the film is and will remain the story. Through 3D productions, aesthetic standards and conceptions develop in a new way and can be implemented in an innovative manner.
Programme Highlights 2011
Trainers
Among others INSIGHT OUT trainers were also: Claudia Meglin (digital workflow design expert und producer / DE), Peter Hjorth (colourist for In a Better World / DK), Kemal Görgülü (Flying Eye / DE), Heiko Merten (cameraman and cinematographer / DE), Kay Dombrowski (AVIS DS artist / DE), Lorna Lewis (digital cinema mastering engineer / UK), Prof. Glenn Gebhard (film and video producer, director of documentaries and narrative films / US) and Mario Congreve (director of photography, cameraman and producer / US).
New Sponsor
VFF
We are very happy to announce that INSIGHT OUT has a new sponsor:
The VFF, Verwertungsgesellschaft für Film- und Fernsehproduzenten, is a collecting society that collects and distributes the payment of royalties on behalf of right holders. Situated in Munich with Prof. Dr. Johannes Kreile as CEO, the VFF has over 900 members, most of which are German producers and broadcasters. VFF also provides support for film students and social projects related to the film industry.
Thanks a lot for the support!
Wednesday, March 16
Panel Discussion @ INSIGHT OUT
Prof. Martin Hagemann will host this year´s panel discussion at INSIGHT OUT dealing with the question if equipment defines the aesthetics or the other way around. We are expecting a controversial discussion on the right choice of equipment trying to achieve the best aesthetic results even though dealing with financial pressure.
The participants of the panel discussion will be Peter Körte (German journalist / Frankfurter Allgemeine Sonntagszeitung), Nawid Goudarzi (Head of Equipment / Berlin-Brandenburg Broadcasting RBB), Keith Partridge (DoP / BBC´s "Human Planet") and Nick Brown (Emmy Award winning director & producer / UK). Don´t miss this intense discussion and register for INSIGHT OUT right now.
ARRI ALEXA
ARRI´s flagship camera @ INSIGHT OUT 2011
We are proud to announce that Grundy UFA, one of Europe´s leading TV production companies, has joined our excellent team of partners and trainers. Rainer Wemcken, CEO, and Michel Weidenhofen are going to present their expertise on working with the ARRI ALEXA under conditions of a daily TV show.
ARRI´s flagship camera will also be featured in the lecture "Experimental Documentary". Presented by Henning Rädlein of ARRI this lecture will introduce you to all features of the ALEXA including multi-camera set ups, dailies and the latest firmware update from last week.
With these two presentations Friday March 18 will give you a deep insight into the most requested camera at the moment. In addition to that our all-day workshop "High End Digital Cinema" taking place on Wednesday, March 16 and Thursday, March 17 will provide you with real hands-on experience in working with the ALEXA.
Hands-on Workshop
DCP MASTERING (only March 17th)
Lorna Lewis (UK), leading engineer for cinema mastering at Dolby, is going to show you how to make DCPs. Lorna has been involved in the Digital Cinema process from receipt of DI files through DCP creation to playback support on features such as "Sherlock Holmes", "Tron Legacy" and "Nowhere Boy".
This workshop will go through all steps of DCP creation. All aspects of the whole digital cinema process from digital intermediate to distribution and KDMs, including colour space, 3D subs and multi-versioning will be covered in detail with lots of opportunities to do hands-on and Q&A.
This workshop is designed for all postproduction relevant departments and creative working people like editors, sound designer, mixers - but also for producers and distributors.
All workshops may be subject to change.
Hands-on Workshop
SOUND DESIGN (only March 16th)
Christian Conrad is one of Germany's top sound designers. He allows us an exclusive look over his shoulder to get a deep insight into the art of sound design.
Using Pro Tools he will show how sound design is done for animation. He recently finished working on "Little Big Panda", a 90 min animated feature. Christian Conrad will be supported by David Ziegler.
This workshop is aimed at creative decision makers all along the pipeline who want to understand the needs and workflows within sound design. You will be enabled to plan a better setup for your next postproduction based upon the awareness you will gain here.
All workshops may be subject to change.
Hands-on Workshop
EDITING & GRADING
This workshop will present a workflow based on AVID DS 10.5 and NUCODA FILMMASTER - two very successful postproduction tools. In combination both tools cover all important steps of a demanding postproduction.
Kay Dombrowsky and Daniel Stübner are two experts leading you through all the steps of this process and handle different kinds of footage like DSLR, RED or Alexa to proof the workflow. Steps are: ingest, rough and final cut, first grading, compositing, colour matching, finishing and mastering.
This workshop is specially designed for experienced coordinators or supervisors for TV or cinema post production, for editors or DITs. It also is very useful for directors to get an understanding of the possibilities and the creative freedom such a setup can provide.
All workshops may be subject to change.
Hands-on Workshop
VFX (ONLY MARCH 17th)
This workshop will give you a compact introduction to realizing vfx for cinema, TV or any other platform. Based upon the software NUKE you will be enabled to understand the needs and how-to's of visual effects. This workshop leads you through all necessary steps regarding vfx like planning, calculation, on-set issues and the whole post production process.
This workshop is done and presented by rise | fx, a Berlin based vfx company famous for working on movies like "Harry Potter", "The Last Station" or the TV show "Borgia".
vfx - calculation and introduction will be presented by Sven Pannicke
vfx - 2D will be presented by Florian Gellinger
vfx - 3D will be presented by Simon Ohler
At the end of the workshop you will have finished a scene from the early stages to the master. This workshop is suitable for producers, DOPs, directors, editors, broadcasters.
All workshops may be subject to change.
Hands-on Workshop
LOOK in CAMERA
This workshop enables you to set up your camera to achieve the highest possible outcome. You will learn to use standard presets perfectly in order to create specific looks - daily business for DOPs, DITs and operators, directors and even post producers and supervisors.
The workshop will start with a theoretical introduction including data management and setups. From there on you'll dive deep into the unique handling of gamma curves - how to use and manipulate them to create the "LOOK in CAMERA" and how to set up your own presets. At the end of the day you will check out all the results at a Final Cut station.
This workshop is offered for DITs, their assistants and DOPs. A very specialised, focused and detailed workshop you'll never find again in such a compact solution.
All workshops may be subject to change.
Hands-on Workshop
HIGH END CAMERA
This workshop will give you an introduction to the ARRI ALEXA, the SONY PMW-F3 and the OLYMPUS I-SPEED 3. You will be shooting one scene at the HFF soundstage to match these three types of camera. The aim is to provide you with techniques in using different kinds of cameras for special needs like small cameras for action sequences or Highspeed up to 1000 FPS in fullHD res.
You will be guided and trained by highly skilled and experienced DITs and DOPs from our partner CAMELOT Broadcast Services. Camelot provides personnel and equipment for major productions all over Europe.
This workshop will start with an overview on handling the cameras including data management, presets & setups and workflow options and bottlenecks. 1/4 of this workshop will be theoretical background and 3/4 will be shooting, testing and discussing the outcome.
This workshop is offered for DOPs, DITs, directors, post production producers, broadcasters and editors.
All workshops may be subject to change.
Only until January 31st
Scholarships & Early Bird Rates for INSIGHT OUT 2011
Until January 31st film and broadcasting professionals from countries participating in the EU´s MEDIA programme can apply for our MEDIA scholarships covering participation fees, accommodation and partial travel costs.
Applications from countries with a low audiovisual production capacity and teaching staff of film and media schools are particularly encouraged!
Full details and the application form can be found here.
Everyone not eligible for a scholarship can make use of our Early Bird Rates that are available until the end of January!
- 5 Day Package: € 950 (instead of € 1200)*
- 3 Day Package: € 650 (instead of € 800)
*including a 1- year-licence for the budgeting and financing software LineProducer.
Full details can be found on here.
HD Documentary @ INSIGHT OUT
BBC´s "Human Planet"
"Human Planet" is a BBC "super-landmark" series to follow the BBC's "Planet Earth". Two years in the making, this project will be a sweeping look at man's relationship with nature in the most iconic environments on Earth.
At INSIGHT OUT 2011 DoP Keith Partridge and producer/director Nick Brown will present how they set up production workflows that gave economic and artistic freedom in production of this high quality HD TV series. Have a look at the trailer.
Capturing the essence of adventure in over 60 extreme films has taken cameraman Keith Partridge to some of the worlds most hostile and spectacular environments. From the Eiger North Face, the Arctic and Alaska to the white-water caves of Papua New Guinea, Keith has been pushing the limits of extreme film-making for TV and cinema. Productions have notched up over twenty film awards, two BAFTAs and an International Emmy. In 2004 Keith was presented with the International Explorers Festival 'Camera Extreme' Award for his work on series' such as 'Wild Climbs' for the BBC and on the documentary feature film of Joe Simpson's 'Touching the Void'.
Nick Brown is a multiple Emmy Award winning series producer and director. Nick has over 22 years of experience in American and British film and TV - often under extreme conditions. As a producer, director and cameraman he has been decorated with numerous awards and recognitions - for example an Emmy Award (Ongoing News Story - Long Form) for "THE TRUTH ABOUT GLOBAL WARMING" with Tom Brokaw. His most recent films include the Arctic and Mountains episodes of BBC´s "Human Planet" and Discovery channelïs "Project Earth".
3D Broadcasting @ INSIGHT OUT
Sky is the only German broadcaster able to air 3D content. How this works for major sport events like ice hockey, soccer or entertainment events like concerts will be presented in this lecture.
Stephan Heimbecher (Head of Innovations & Standards / Technology / Sky Germany) will discuss current topics of 3D content delivery like multi camera 3D setups, workflows and workarounds. Furthermore he will give a forecast of future market developments.
Stephan Heimbecher (Germany) has been working at Sky Deutschland since July 2002. As the Head of Innovations & Standards in Technology, his post involves representing Sky on national and international committees, technical work with the major studios in Hollywood and technical innovation management at the company.
Application Deadline for EBU / MEDA Scholarships
There are still a few more days to apply for our EBU / MEDA scholarships:
Broadcasting professionals who work for or are supported by an EBU member from Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, the Palestinian Authority, Syria, Tunisia or Turkey can apply for our EBU scholarships.
The scholarships encompass all seminar costs, accommodation during the workshop and a travel allowance of € 200. You can find the application form here.
The application deadline is January 19th!
( Interested persons from countries participating in the MEDIA programme can apply for our MEDIA scholarships until January 31. Details and the application form can be found here. )
Hatem El Sayed from Egypt took part in INSIGHT OUT 2010 as a scholarship holder - this is what he says about his participation:
"Last year I attended INSIGHT OUT and it was very helpful! I learned a lot about TV production and post production - especially regarding CG effects. The course was also very helpful with regards to the production of low budget films using the Canon DX5.
The most new experience I had was about 3D production and the techniques used for shooting films in 3D. Furthermore I learned a lot about the RED camera and the advantages and disadvantages of shooting with it - especially as in my country we are increasingly using this camera. Last but not least the team was very friendly and helpful. Thanks for everything!"
Registration Open for INSIGHT OUT 2011
Early Bird Rates until January 31
Registration for INSIGHT OUT 2011 is open! Make use of our Early Bird Rates that are available until the end of January!
5 Day Package: € 950 (instead of € 1200)
3 Day Package: € 650 (instead of € 800)
Plus: The 5 Day package includes a 1 year licence for LineProducer , the professional budgeting and revolutionary financing tool.
Full details can be found on our website.
Remember: Scholarships for INSIGHT OUT 2011 are available as well. The application deadline for our EU scholarships is January 31 and for our EBU scholarships January 19. Please check our website for full details.
Peter Hjorth @ INSIGHT OUT 2011
HDRI in Susanne Bier´s "In a Better World"
Peter Hjorth is where Denmark´s top directors turn for their visual effects and special projects. At INSIGHT OUT 2011 he will hold a lecture on his work on Susanne Bier´s new drama "In a Better World".
"In a Better World" is nominated for the 2011 Golden Globe Awards for Best Foreign Language Film and is the Danish candidate for the 2011 Academy Awards for Best Foreign Language Film. With kind permission of Universum Film INSIGHT OUT will include an exclusive screening of the movie before its German release on March 17.
Have a look at the trailer.
Peter Hjorth has worked in film and television for 20 years and mainly does feature film projects.
He has worked to transform visual effects from technology to an art form, challenging concepts of perspective, space and movement using techniques like "massive multi camera" and Automavision(tm) "automated cinematography". He has been awarded the Danish Film Academy "Robert", Best Special Effects Award several times.
Peter has collaborated with Lars von Trier on numerous projects, including last year´s "Antichrist" and the upcoming "Melancholia". "In a Better World" is his second collaboration with Susanne Bier after "Brother" in 2006.
Check out his interview during INSIGHT OUT 2010.
Glenn Gebhard @ INSIGHT OUT 2011
Socialism in HD: Shooting in Cuba
The producer / director, Glenn Gebhard, and producer / DP, Mario Congreve, will present highlights from two HD documentary films produced in and about Cuba. These films have distribution world-wide, included "The History Channel" and on PBS in the United States. Both films, partially shot in Cuba, were co-productions with television stations in the USA.
The producers will discuss financing, production and distribution of these two lower budget HD films. They will highlight shooting in politically controlled locations, equipment used, shooting in difficult climates, mixing HD formats, as well as workflow issues. The producers will also skype in the PBS executive producer, Steve Kranke, and PBS editor, Susanne Schwibs from the United States.
During the presentation, the producers will screen segments of their finished film, "Cuba: A Lifetime of Passion" (2005), and edited sequences from their yet to be released PBS film, "Patria o Muerte: The Cuban Revolution"(2011).
EBU TRAINING
Master Class on 3D TV production (28-29 Jan 2011, Twickenham Film Studios, London)
Our Partner EBU TRAINING is offering a Master Class on 3D TV production featuring INSIGHT OUT fellow Phil Streather.
The Master Class will take place from 28 – 29 January 2011 at Twickenham Film Studios in London and is aimed at TV producers, DoPs, cameramen and editors who are looking and/or are ready to shoot in 3D for television.
Get detailed information on the EBU TRAINING website.
Are you looking for training?
New MEDIA Guides for Training, Markets and Networks
The European MEDIA programme supports all kinds of promotion to help European independent producers and distributors gain access to and participate in the key European and international events and to promote European work in major international markets.
MEDIA Continuous training scheme supports the creation of pan-European training networks to help professionals in the audiovisual industry enhance their competence in the international market.
Every year, more than 1,500 media professionals attend training courses in scenario writing and project development, economic and financial management or using new technologies.
The two guides Training and Networks in Europe and Markets and Networks are now available printed and for download to help you find the best place and time to improve and promote your film projects.
SPOTTING THE RIGHT TRAINING!
INSIGHT OUT @ Cannes Film Festival 2010
On the occasion of the 63rd International Film Festival Cannes, the German and French MEDIA Desk and Antennae have the pleasure to invite you to a networking cocktail in cooperation with MEDIA supported training initiatives. During our event we will introduce you to a range of advanced training programmes for professionals in the fields of audiovisual management, legal affairs, script development and new technologies:
ACE // Les Ateliers Jeanne Moreau // Babylon // Berlinale Talent Campus // CICAE // EAVE // EFA Masterclass (Stereoscopic Storytelling) // EP2C (European Postproduction Connection) // EURODOC // E.L.F. (Essential Legal Framework) // éQuinoxe Germany // La Femis // INA // FRAME // INSIGHT OUT // Nipkow Programm // Power to the Pixel: The Cross Media Film Workshop // Prime 4Kids&Family // S3D Campus // SOURCES 2
Cocktail Reception at Cannes International Film Festival 2010
Plage des Palmes
Tuesday, 18 May 2010
8.30 pm - 10.30 pm
Please confirm your participation at the latest by: 10 May 2010, via e-mail to rsvp[at]medienboard.de
We look forward to welcoming you in Cannes!
The German and French
MEDIA Desk and Antennae
A Participant's View
Eggert Gunnarsson about INSIGHT OUT 2010
"To get to grips with the development of the digital media world of today is no small task but for me INSIGHT OUT 2010 was very useful to do just that.
The lectures were very interesting and even though some of them might not have direct impact on my day to day job they gave me a greater understanding of what is happening in our industry now. The workshops were of particular interest to me and I was very pleased with both of the ones I managed to attend.
I think for what INSIGHT OUT intends to do it does it exceedingly well. The five days at HFF in Potsdam were fantastic!"
Eggert Gunnarsson
RUV Iceland
70 Participants from 28 Countries
INSIGHT OUT 2010 Successfully Completed!
Last week we welcomed 70 participants at HFF, joining the lecture programme and/or the all-day practical workshops. They came from 28 different countries: Austria, Belgium, Brazil, Bulgaria, Canada, Croatia, Cyprus, the Czech Republic, Denmark, Egypt, Finland, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Lithuania, Norway, Poland, Rumania, Slovenia, Spain, Switzerland, Tunisia, Turkey and the USA.
This international group of media professionals met at Potsdam-Babelsberg to discuss recent developments in digital film production with all its aspects like financing, shooting, animation, post-production and stereo 3D.
Visit 
to get more impressions of INSIGHT OUT 2010!
All About Stereo 3D
Lectures and Workshops 2010
HFF was very proud to welcome leading experts on stereo 3D production at INSIGHT OUT 2010 and learn from their expertise in lectures and hands-on workshops:
Prof. Martin Hagemann shared his experiences with financing and producing independent stereo 3D films. Screen writer, director and producer Nikolai Vialkowitsch and sound designer Dominik Avenwedde presented the documentary The Eye 3D about the most powerful optical telescope in the world.
The Post Republic invited our participants to visit its facilities and meet the post-production experts that are currently mixing the British 3D feature Streetdance 3D.
Another group of participants went to the Fraunhofer Heinrich-Hertz-Institute and experienced a 180° projection with IOSONSO sound system as well as interactive movable 3D objects.
Joe Lewis gave an introduction in the use of motion control for movies such as Alice in Wonderland and demonstrated hands-on stereo 3D stop motion animation with Brian Van’t Hul (VFX Coraline). Two groups of participants could produce their own 3D sequences, starting with 3D basics and little webcams and raising the level of equipment up to a digital HD stills camera on a motion control device.
Vis-à-vis another group was shooting 3D in one of HFF’s own studios. Phil Streather offered a workshop demonstrating a whole digital live action workflow and additionally held a lecture about his numerous 3D and also 4D projects and the different ways of technical realisation.
HFF is member of the research consortium PRIME - PRoduction- and Projection-Techniques for Immersive MEdia. Prof Dr. Claudia Wegener, Jesko Jockenhövel and Mariann Gibbon from the Media Sciences Department presented their recent research results on the acceptance of 3D content and the impact of 3D films on children. HFF’s first live action 3D film Topper doesn’t give up was shown for the first time during INSIGHT OUT 2010 and will be used for acceptance tests in the next months.
D-Cinema and HDTV
Case Studies @ INSIGHT OUT 2010
2nd Unit Director and VFX Supervisor Peter Hjorth and Digital Colorist Dirk Meier invited all INSIGHT OUT participants to get a deep insight into their work on Lars von Trier’s Antichrist.
The idea of discussing digital workflows with regard to their potentialities of realising artistic requirements was done in a brilliant way during this session.
The second case study focused on the HDTV mini series Hamarinn / The Cliff. Producer Snorri Thorisson, Head of Postproduction Eggert Baldvinsson and DoP Vidir Sigurdsson from Iceland spoke about the added creative freedom of keeping the whole workflow in 4k resolution until the final down conversion.
Hands-on Workshops
A Variety of Digital Workflows at INSIGHT OUT 2010
In addition to the two stereo 3D workshops, four all-day courses offered practical digital experiences with different core themes:
High-End Digital Cinema
Using a Sony F35 which recorded on an OB-1, participants could shoot on a real film set. Miguel Ferros explained the entire workflow with data ingest and editing done on Apple Final Cut Pro and finishing using HFF’s Nucoda Filmmaster.
Independent Digital Cinema and Documentary
Kumaran Herold and Till Vielrose introduced participants to working with the Canon EOS 7D and post-production entirely done in Apple Final Cut Studio. This workshop received a lot of attention from young filmmakers interested in low budget digital production.
HDTV Series Production
Jan Fröhlich of CinePostproduction presented a workflow particularly suited to producing for HDTV: a Panasonic HPX 3700 camera and post-production on a combination of Avid Media Composer and DS. Various shooting locations inside and outside, with LEDs and green screen demonstrated a wide range of possible situations that participants might have to manage one day.
Film Sound for Digital Movie Productions
Using the audio workflow for motion pictures as a guiding principle Christian Conrad illustrated all aspects of sound design through hands-on examples of his last project Jerry Cotton.
Hands-on Workshop
Stereo 3D and Stop Motion Animation
Brian Van't Hul (Laika) and Joe Lewis (General Lift) will be giving a workshop to demonstrate the concepts involved with creating stereo images for motion pictures. Principles covered will include the
process of creating stereo images from 2D images, motion control shooting techniques for shooting stereo stop motion animation as used on Coraline and the problems and solutions encountered when shooting stereo. Post production techniques for stereo compositing will be demonstrated as well.
Joe Lewis and his company "General Lift" have served the motion picture and commercial film business for over 24 years. From the first light-weight portable motion control system for David Cronenberg's Dead Ringers in 1987, as well as designing and building the first underwater motion control system for Hollow Man, to providing live action and model motion control systems for the Lord of the Rings trilogy and continuing on with King Kong. Encodacam was used on I, Robot, The Adventures of Sharkboy and Lava Girl, Stealth and Speed Racer.
Following a passion for cinematography, art, engineering and storytelling, Brian Van't Hul has had the opportunity to do various jobs in the film industry covering Miniature, Live Action and Digital Lighting, Visual Effects Supervising, Location Plate Photography and 2nd Unit Directing. Before supervising the visual effects on Coraline, films he's worked on have included Nightmare Before Christmas, Forrest Gump, all three Lord of the Rings Films, Master and Commander, I, Robot and King Kong which he received a Bafta and also an Oscar for Best Visual Effects in 2006.
One-day Workshop:
Wednesday, March 24, 9-16.30h
and
Thursday, March 25, 9-16.30h
Price: 120€ (Students: 80€), incl. catering
Christian Conrad @ INSIGHT OUT
Film Sound for Digital Movie Productions
Using the audio workflow for motion pictures as a guiding principle this workshop will explain every aspect of sound design during the creative process of making a film soundtrack come to life: script / shooting / audio transfer / cutting room / dialogue editing / foley editing / sound design / mixing / deliveries. All this will be illustrated through recent examples of Christian Conrad's last project Jerry Cotton which will be in German cinemas at the time of the workshop.
Christian Conrad is an internationally recognized German sound designer. He has worked on a wide variety of feature films, ranging from drama over documentaries to horror and action films. His work has been nominated for the Golden Reel Award of the American Motion Picture Sound Editors Guild as well as the German Film Award. His filmography includes titles like Last King of Scotland, Fateless, Anonyma, Bronson and WAZ.
One-day Workshop:
Thursday, March 25, 9-16.30h
Price: 120€ (Students: 80€), incl. catering
Phil Streather @ INSIGHT OUT 2010
Digital Stero 3D Production
Principal Large Format (PLF) was founded in 1998 by present CEO Phil Streather. PLF is a production company dedicated to developing and producing: 3D Giant Screen (IMAX) features, 3D Theatrical Documentary features and 3D HDTV.
Phil’s most recent IMAX film, Bugs! 3D, narrated by Judi Dench, has won many awards, including the prestigious Panda Award for Best Large Format Film, the Best Special Venue Program award 2009 and was a Semi-Finalist in the Documentary Short Subject category of the 2004 Academy Awards® Competition. And, with Giant Screen producing partner Jonathan Barker of SK Films, PLF is the recipient of the largest grant made by the National Science Foundation to a Giant Screen film and outreach programme, of $3m, for their next Giant Screen 3D film, Flight of the Butterflies.
In association with Centre Screen Productions of Manchester, PLF has just produced a groundbreaking 3D film for the Merlin Entertainments London Eye 4D Experience. Phil Streather will talk about this recent production during his lecture on 26 March 2010 at INSIGHT OUT. He will also join the project consulting sessions as an expert. So if you consider shooting your next film project in stereo you should apply for a consultation and get first-hand advice.
HDTV Case Study
Mini Series "The Cliff" (IS)
Pegasus Production Iceland will give an insight into their recent production Hamarinn / The Cliff, a four part mini series by Sveinbjörn Baldvinsson. The director Reynir Lyngdal will talk about the added creative freedom of shooting and posting in 4K. The head of postproduction, Eggert Baldvinsson, will speak about the workflow of 4k and increased possibilities by keeping the workflow in 4k resolution until the final down conversion for SD and HD television and other digital formats. The producer's point of view is presented by Snorri Thorisson, who is also a former DoP and will additionally discuss the pros and cones shooting 4K RED versus shooting on film.
Snorri Thorisson has been a leading name in the filmed entertainment industry in Iceland for over 30 years. He has filled most key industry positions including Producer, Director of Photography, Writer, and Film Editor, Snorri is a recipient of the prestigious Nordic Amanda Award, for his work behind the camera.
In 1992 Snorri established Pegasus Pictures, now a leading production house in Iceland with a complete workflow for the 4k RED, including color grading and digital cinema mastering. In association with ARRI Media Pegasus Pictures is the main provider of rental equipment for the local film industry.
Snorri is developing dramas and feature films with young directors and writers as well as working with established writers and directors, while his most recent production Rokland is in post production, using the new digital technique. He is the National Coordinator of the EAVE (les Entrepreneurs de l’Audiovisiel Europeén) training program in Iceland and a member of the Icelandic Film Producer’s Association where he served as chairman for a number of years.
Martin Hagemann @ INSIGHT OUT 2010
3D Production and Financing for Independent Producers
On Monday, 22 March, Prof. Martin Hagemann will talk about the financial and organizational aspects of digital production and the effects of stereo 3D production on the preparation processes. With Avatar 3D on the agenda of every film-producer, it will be a topic for TV producers soon as well. What does that mean for smaller independent production companies?
After presenting a 3D teaser during this year's Berlinale with a view to raising finance to produce the 3D feature later this year, first experiences on budgeting, producing and financing questions concerning 3D will be shared.
Martin Hagemann produces in his own independent company zero fiction film since 1990 mainly for the international cinema market. He has worked with directors like Aleksandr Sokurov, Roger Spottiswoode, Jan Schuette, Didi Danquart, Kutlug Ataman, Peter Bogdanovich and Hal Hartley. In 2010 zero fiction film is postproducing films of Aram Shahbazyan in Armenia and Belá Tarr in Hungary and will shoot a pilot for the RTL TV-Series Kidnapped.
Martin Hagemann is currently developing and financing a co-production with Dan Films in London, the planned Sci-Fi Thriller Creeping Zero will be shot in 3D later this year. He is teaching Film- and TV-Production at the film school HFF Potsdam-Babelsberg and he is member of the board of the German Producer's Alliance and of AG DOK and member of the government's advisory board for the German Film Fund DFFF.
Early Bird Rates
Register until 31 January 2010
If you are planning to participate in INSIGHT OUT 2010 you should make use of the special rates that are available only until the end of January:
5 Day Package: € 950 (instead of € 1200)
3 Day Package: € 650 (instead of € 800)
Full registration details can be found here.
Bring Your Own Project to INSIGHT OUT 2010
Apply For a Top-Class Consulting Session with Our Experts
At the particpants' forum, INSIGHT OUT participants were invited to shortly present their own film projects during the last years. In 2010 this format will be upgraded as more and more participants come to INSIGHT OUT planning specific projects of high quality. We invite you to discuss your next production at length with a team of our highly experienced experts on digital production.
Four participants will get the chance to present their projects and win a consulting session on Friday, 26 March 2010.
About six consultants will be on-hand, building two teams depending on the character of the selected projects. Steffen Scheid (Camelot Broadcast Services), Miguel Ferros (digilab), Markus Bäuerle and Matthias Saulich (both CinePostproduction Geyer) will be part of the consultation board. Refer to the programme schedule for more details about the professional background of the consultants.
From shooting to distribution: digital workflow options will be considered as well as their impact on the budget. All kinds of formats, contents and project sizes are welcome.
Please, use the application form and e-mail it to insightout@hff-potsdam.de together with an abstract and a forecast budget of your project (PDF-files). All registered participants and scholarship holders are entitled to apply until 28 February 2010.
Lecture: Overview on Digital Film and Digital Production Workflows // Mike Christmann
Mike Christmann’s lecture at INSIGHT OUT 2010 will give an overview of the worldwide efforts to standardize digital formats, recording and presentation technologies and of the current production chain in the digital film industry.
Using recent film projects as the basis for his lecture, Mike Christmann will talk about real world experience in digital film making and the workflows it requires. Focus topics will be: camera, post-production, current initiatives (i.e. Society of Motion Picture and Television Engineers (SMPTE), the Digital Cinema Initiative of major US studios, several European initiatives and research projects), High Definition television - HDTV (update on current trends, formats and standards for digital broadcasting) and - of course - 3D in the cinema and for the home.
Mike Christmann (D) studied Telecommunication Technology at the University of Applied Science Wiesbaden. After his studies he worked for "Broadcast Television Systems" (BTS) in Darmstadt, Germany as a Systems Development Engineer, Project Manager for broadcast stations and head of Product Management of the Film Imaging Products. In 1999 he became Director of Product Management at "Philips Digital Video Systems" with worldwide responsibility for two business units, headquartered in Germany. In 2000 he was appointed as vice president of the business unit Film Imaging at "Philips DVS", which became later "Thomson Multimedia". Since 2002 Mike Christmann is a partner at FLYING EYE Management Consultants for Media Investments where he is in charge of digital film and post production, workflow design for digital media, technology and strategy.
Video Section Opened
Documentation INSIGHT OUT 2009
In the past a DVD with the documentation of the INSIGHT OUT lectures was published every year. We have decided to make the videos accessible for a wider public this time and opened the new section videos on our website. So we would like to invite you to watch the following clips online:
Lectures
- Brian Van’t Hul (USA, VFX Coraline): Stereo 3D Basics and VFX for Stereo 3D
- Alan Silvers (USA, Lowry Digital): Digital Image Fine-Tuning & Restoration
- Q&A: Stereo 3D Experts Panel with Josef Kluger (D), Brian Van’t Hul (USA), Steve Schklair (USA), Robert Neuman (USA)
Case Studies
- HDTV: Popieluszko (PL)
- Digital Cinema: Captain Abu Raed (JOR)
Workshops
Interviews
Claudia Meglin (D/USA) and Mark Read (USA) about the workshops at INSIGHT OUT 2009- Steve Schklair (USA): U2 3D and the Future of Cinema
- Robert Neuman (USA): Bolt and Stereo 3D
- Brian Van't Hul (USA): Stop Motion and Stereo 3D
Trailer
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and 
to embed the clips to your website.
New Application Deadline for Scholarships
15 January 2010
Due to organisational matters the deadline for scholarship applications was extended to 15 January 2010. So you are invited to still submit your application if you have not done so yet.
Please, refer to our website for more information about scholarships for residents in the EU and in the Southern Mediterranean Countries.
INSIGHT OUT @ Camerimage
Meet us in Lodz (PL)
We would like to invite all of you joining the Camerimage film festival 2009 to meet us in Lodz. Johanna Kokocinski was kindly invited to present details about INSIGHT OUT / HFF Academy on the occasion of the “ARRI Lighting Workshop” with Oliver Stapleton on the 3rd of December and will be available for questions about the programme, participation and scholarships. Come to the Opus Film Studio from 11 am - 3 pm.
If you can’t attend this session, but would still like to know more about INSIGHT OUT and meet Johanna in Lodz, feel free to send her an 
e-mail and make an appointment.
Stereo 3D at HFF
In pratise and in theory
HFF students produce their first 3D live action film with well-known actors like Claude-Oliver Rudolph (The Boat, James Bond 007: The World Is Not Enough).
Prof. Dr. Claudia Wegener and her team of media scientists will use the short film to test the acceptance of 3D movies within the context of extensive research activities. They are analysing the reaction of the audience to the perception of 3D content.
HFF is member of the research project “PRIME PRoduction- and Projection-Techniques for Immersive MEdia" funded by teh Federal Ministry of Economics and Technology and may bring in the ability to combine art and science. The film will be presented for the first time at INSIGHT OUT 2010 together with the results of our media scientists.
Reelisor
Online platform for European documentary professionals
The European MEDIA programme is supporting an online networking platform that allows documentary professionals, commissioning editors, festivals, markets and other initiatives to interact and bring forward their ideas and concepts. They upload their business cards, slot profiles, calls for entries, as well as their produced films or projects in progress.
As a navigator for existing platforms and websites, reelisor offers guidance and information throughout the whole year. Its mission is to encourage training, education and the exchange of knowledge within the international documentary film market and its related fields.
Scholarships for INSIGHT OUT 2010
Apply until 7 January 2010 for participating free of charge
Depending on your geographical location we would like to invite everybody interested to apply for one of our two scholarship programmes:
EU Scholarships
These scholarships targeted experienced professionals in the film and broadcasting sector and teaching staff in European
film schools. Residents from one of the countries participating in the European MEDIA programme may apply. Scholarships covering participation fees, accommodation and/or travel costs are available. Details and application form
EBU Scholarships
The European Broadcasting Union (EBU) is granting a limited number of
scholarships for film/TV professionals from the Southern Mediterranean (Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, the Palestinian Authority, Syria and Tunisia). The scholarships encompass all fees, accommodation during the workshop and a travel allowance of € 200. Details and application form
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and 
to call your friends’ attention to the INISGHT OUT scholarships.
Previsualization @ INSIGHT OUT 2010
Join us for an overview of the powerful paradigm of previsualization on Tuesday, 23 March 2010, and witness the shape of things to come
In challenging economic times and with increasingly sophisticated audiences, narrative filmmakers are seeking more efficient ways to produce higher quality products. Surprisingly, the solution for many has come from the virtual production world provided by computer animation. 3D previsualization is a collaborative process that enables filmmakers to explore light-weight, easily-modifiable versions of shots, sequences, or entire films. From creative exploration to technical problem solving, previs enhances visual communication and enables creators to optimize their entire workflow from pre-production through post-production, regardless of whether their final medium is live-action, stop-motion animation, or full CG.
Jericca Cleland is the CEO/CCO of Twenty One Inc, a cross-media film development and preproduction studio dedicated to bringing stronger visual stories to the screen more efficiently through CG previsualization. Raised as a filmmaker in the story-centric environment of Pixar Animation Studios, she pursues the creation of high-caliber films with narrative depth. An experienced CG cinematographer, Jericca designed the filming and staging of features such as Toy Story 2, and Finding Nemo. She is also a writer and live-action producer-director, bringing her combined cross-media expertise to bear on the vision and planning of all Twenty One Inc projects.
Team and Contacts
Within the last weeks the INSIGHT OUT team has changed, a new member joined. Prof. Martin Steyer will keep on directing INSIGHT OUT and design the programme for the 2010 edition.
The project manager Johanna Kokocinski is contact person for all organisational matters and sponsorship queries:
+49-331-6202-791 / j.kokocinski[at]hff-potsdam.de
We are delighted to welcome Dr. Karolina Brock in our team. She will be answering all questions regarding our scholarship programmes and the different participation options:
+49-331-6202-793 / k.brock[at]hff-potsdam.de
We are looking forward to five diverse days rich in content and an inspiring mixture of international trainers and participants.
New Position
Many Thanks to Jennifer Hoffmann!
Jennifer was project manager of INSIGHT OUT 2007-2009. Jennifer took over new tasks, still working at the Institute for Art research of HFF. She is in charge of training projects for HFF students, staff and guests as well as raising external funds for research projects implemented at HFF.
We would like to thank her for her personal commitment to the project and the successful international establishment of the training programme.
Event Calender November 2009
6th Interdisciplinary Colloquium: Exploring Rality with Documental Means
The Institute of Art Reasearch of HFF periodically organises public discussion forums and training events. In November we woud like to invite you to the 6th Interdisciplinary Colloquium.
Dr. Viola Stephan and Dr. Luc Schaedler will discuss with Prof. Dr. Kerstin Stutterheim, director of the Insitute of Art Research.
Date: 16. November 2009, 17.00 h, no entrance fee, discussion in German
Location: HFF, Marlene-Dietrich-Allee 11, 14482 Potsdam, Germany, Room 1104
17 May: INSIGHT OUT at Cannes Film Festival
Presentation of MEDIA-funded training courses on Sunday, 17 May.
If you happen to be at the Cannes Film Festival, we would be very happy to meet you there! The MEDIA Desk France has kindly invited us to join their “Choose the right training!” event. On Sunday, 17 May 2009, INSIGHT OUT / HFF Academy and other training providers in the area of script-writing and production will present their training programmes. IO Programme director Prof. Martin Steyer (re-recording mixer for Resident Evil 1, Last King of Scotland) and Jennifer Hoffmann will be available for questions about new technologies and INSIGHT OUT.
Choose the right training
- Workshop on training session funded by MEDIA
- Cannes – 17 May 2009 from 3pm to 5pm
- Location: Village International Pantiero – Terrasse commune
Film France – Région Provence-Alpes-Cote d’Azur - Click for further info.
If you are not able to attend this session, but would still like to meet us in Cannes, feel free to send us an 
email
INSIGHT OUT 2009 successfully completed!
INSIGHT OUT 2009 offered a look into the digital future of film and TV production in 2D and 3D. From 23 to 27 March, 50 participants from 20 countries came to Potsdam-Babelsberg to learn from renowned and award-winning experts.
Focus Topic 3D Production
HFF was very proud to welcome the leading experts on producing 3D content in Babelsberg last week.
Steve Schklair, CEO of 3ality, provided insight into the production of live action 3D content using 3ality productions as examples, such as the concert film U2 3D as well as 3D live broadcasts of American football/NFL games. He gave interesting insights into how camera work has to be adjusted for 3D and what the impact on budgets is.
Robert Neuman, stereoscopic supervisor at Disney Animation, explained what he calls the "grammar of 3D movies": how to use "depth scripts" to relate stereoscopic depth to the audience' emotional involvement with a specific scene. Disney's latest animation movie Bolt served as a case study.
Brian Van't Hul, VFX supervisor, illustrated with plenty of footage the complex set up for Coraline, a stop-motion puppet animation to be released in Europe in the coming months. Instead of shooting with two cameras simultaneously, a single camera was shifted from left to right (using motion control) to capture both views of the 3D image. That obviously only works with puppets holding still for multiple exposures...
Chris Ralph and Hubert Henle of Dolby Laboratories introduced participants to mastering and distribution processes for digital 3D cinema releases.
The lectures by these renowned experts were complemented by a practical, hands-on stereo 3D workshop led by Josef Kluger and Florian Kaltwasser of KUKFilm Produktion, Munich.
The German research consortium PRIME gave an overview on future technical and commercial developments regarding 3D. 3DTV already looms on the horizon, but technical standards for production and distribution are still missing. The PRIME experts emphasised that for a breakthrough of 3D in home entertainment, so-called autostereoscopic displays are required, which can be used without 3D glasses. Although the first displays of this type are already available, they are not yet ready for the mass market.
50 Participants from 20 Countries
50 participants came to Potsdam-Babelsberg to learn what's new in digital production and 3D. What makes INSIGHT OUT unique is the mixture of film and broadcasting professionals attending this symposium every year: young and experienced professionals, producers, directors, film school teachers, DoPs, animators and post-production specialists alike from 20 different countries. The 50 participants came from Bulgaria, China/Hong Kong, Croatia, Czech Republic, Denmark, Egypt, Finland, Germany, Great Britain, Italy, Jordan, Lebanon, Lithuania, Netherlands, Poland, Romania, Slovenia, Spain, Switzerland, and Turkey.
Another highlight at this edition of INSIGHT OUT were the Short & Digital Hands-on Workshops. 5 workshops were also offered last week: for the INSIGHT OUT participants and on a second day for film and broadcasting professionals from Berlin-Brandenburg. With the workshops on the second day fully booked and a lot of positive feedback, we are encouraged to offer them again next year.
2D Digital Production
Although 3D was an important topic at INSIGHT OUT 2009, the production reality for the vast majority of European film and broadcasting professionals is still 2D. Therefore a selection of innovative 2D case studies was presented at the 2009 edition of INSIGHT OUT.
The Polish biopic Popieluzko was released in mid-February and has already had over 1 million visitors in Poland alone. It was a particular pleasure for the organisors of INSIGHT OUT to welcome director Rafal Wieczynski and producer Julita Swiercz Wieczynska as trainers following visit to Potsdam as participants in 2007. Rafal, Julita and their Polish colleagues explained the solution of handling more than 20 terrabyte of data for the movie’s 4K digital intermediate process.
Jordan's first movie in 50 years Captain Abu Raed served as a case study for an entirely digital production pipeline. Author and director Amin Matalqa, supported by DI consultant Claudia Meglin and colourist Mark Read, spoke about the rationale for choosing to shoot digitally rather than on 35mm. He highlighted the challenges in production resulting from this decision and explained some of his creative choices regarding light and colouring.
Series producer Jonathan Renouf and DoP Keith Partridge provided insight into the current state-of-the-art for HDTV productions using the BBC series Earth - Power of the Planet as an example. With shoots in very hostile environments (never before climbed mountains, glaciers etc.), they put the HD equipment to an extreme test. Jonathan and Keith offered the producer's and a technical perspective on this production.
High-End Digital Cinema I - tape-based
Using a Sony F35 which recorded onto HD Cam SR tapes, participants could shoot on a real set. Florian Rettich, independent HD consultant and DIT, explained the entire workflow with data ingest and editing done on Apple Final Cut Pro and finishing touches put to the footage using Autodesk Lustre.
High-End Digital Cinema II – file-based
A workflow based on RAW-data was put together for this workshop led by Miguel Ferros, freelance specialist for file-based workflows. An ARRI D21 was equipped with anamorphic lenses and the images were recorded on a Codex digital recorder. This was directly connected to an Avid Media Composer on set with finishing carried out on a Digital Vision Filmmaster.
Independent Digital Cinema / Documentary
Ansgar Krützmann of CinePostproduction Geyer Berlin introduced participants to working with RAW-data captured on a Red camera and post-production entirely done in Apple Final Cut Studio. This workshop received a lot of attention from young & aspiring filmmakers.
HDTV Series Production
Ulrich Mors, an expert with decades of experience in the broadcasting industry, presented a production pipeline particularly suited to producing for HDTV: a Sony PDW700 camera recording on professional disk and üost-production on a combination of Avid Media Composer and DS.
Stereoscopic 3D
Josef Kluger and Florian Kaltwasser of KUKFilm Produktion introduced participants to producing in stereo 3D. One Megacine Fieldrecorder captured both streams from two Panasonic 3700 cameras, which were set up in a P+S Technik 3D rig. Patrick Palmer of Iridas showed participants how to handle the stereo images in post-production with the OneBox allowing for editing, grading etc. on set. This hands-on 3D workshop was the first of its kind in Germany's capital region.
Apply now for Short & Digital: hands-on workshops!
On Thursday, March 26th , five practical workshops of this year's INSIGHT OUT will also be open to film & TV professionals, who do not attend to the INSIGHT OUT symposium.
To get an insight into digital workflows, apply now! Simply fill in the short form on our website! The Short & Digital Workshops are an opportunity to test high-end and low budget digital production pipelines for cinema and TV. State-of-the-art equipment is set up in HFF "Konrad Wolf" and experienced instructors help you to understand the importance of colour management, metadata etc.
Further information on the workshops can be found here. Simply complete this short online form.
Lecture Digital Image Fine-Tuning and Restoration // Mike Inchalik
New image processing techniques are available to remove the increasing array of artifacts from original capture, conceal the artifacts created in post-production and mask the artifacts introduced in compression.
Advancements in noise and grain reduction and in the ability to improve apparent resolution can deliver extraordinary cinematic images, create better blow-ups, and produce stunning Blu-ray discs. Mike Inchalik, President of Lowry Digital Images, will discuss in his lecture these recent advancements and display a series of "before-and-after" images to demonstrate some of the capabilities of today’s digital image processing tools.
Sound Case Study: Waltz with Bashir
Lars Ginzel worked as re-recording mixer on Waltz with Bashir and Noemi Hampel made the film's sound design.
Using sound files from the original production, they will be demonstrating how the complex sound scapes of this film have been built. Lars has won the German Film Award in Gold for the sound design of Requiem, and worked on many German and international co-productions movies as re-recording mixer. Noemi has worked on films such as Krabat, Anonyma and Last King of Scotland as sound editor, recordist and sound designer. Lars and Noemi are both graduates of HFF "Konrad Wolf". This lecture will be held at Elektrofilm, Berlin.
Traditionally, we organise visits to post-production houses in Berlin as part of the programme. This year, our partners for these visits have been particularly active in offering case studies with different focus topics as part of the visits. The 4 post-production companies that will be visited are:
- Elektrofilm, focus on sound
- cine plus, focus on digital workflows
- CinePostProduction Geyer Berlin, focus on Red workflow
- riseFX, focus on VFX.
cine plus, CinePostProduction and RiseFX will also be having very interesting case studies, which will be announced shortly.
HDTV Case Study: the BBC's "Earth - Power of the Planet" // Jonathan Renouf and Keith Partridge
Earth: Power of the Planet was a highly successful, BAFTA nominated series exploring the story of our planet, made by the BBC with National Geographic and ZDF as co-producers.
It featured high quality cinematography, ground breaking CGI and a charismatic presenter. In this presentation, series producer Jonathan Renouf and director of photography Keith Partridge will discuss how the series was made, the problems they faced, and the novel solutions that emerged. Subjects covered will include the choice of cameras (no less than 8 formats were used), the challenges of location shooting, CGI, post production workflow and dealing with co-producers.
Overview on Digital Film, HDTV and Digital Production Workflows
Claudia Meglin (D/IS) and Mark Read (USA) will be holding the opening lecture on Monday. They have a tough challenge: to summarise the developments in digital production, D-cinema and high definition TV in 90 minutes.
But we know that they are the best people for the job. Claudia and Mark are well known experts in Production & PostProduction; advising Film Production Clients and Solution Providers alike, for almost 2 decades. Besides that, they have also gained an excellent reputation for their instructional work at workshops, conferences, seminars and film schools. To list just a few of their combined film credits: Captian Abu Raed, Clint Eastwood's Changeling, Flags of our Fathers, Letters from Iwo Jima and many more.
The Third Dimension of Digital Cinema
2009 is viewed by many as the year that could bring the break through for stereo 3D. 15 movies have been scheduled for release this year, including potential blockbusters such as Paramount’s Monster vs. Alien, Disney’s Up, Twentieth Century’s Ice Age 3 and most notably James Cameron’s Avatar. Always being at the vanguard of developments in digital production technologies, the production of stereoscopic 3D movies is at the centre this year’s INSIGHT OUT lecture programme.
We are delighted that the following renowned experts have agreed to share their knowledge with our participants of how to get the third dimension into the movies.
Robert Neuman, stereoscopic supervisor with Disney Feature Animation, will present a start-to-finish case study for Bolt. The lecture delves into the principles that apply to live action and animated 3D films alike. It will highlight how the added dimension of 3D depth can be integrated into the filmmaking process as a creative element. The aesthetics and comfort factors associated with stereoscopic 3D will be discussed, as well as the techniques and production pipeline used in making the film.
Steve Schklair, founder of 3ality, is considered to be one of the leading specialists on stereo 3D production. 3ality were one of the producers of the critically acclaimed U2 3D. In his lecture, he will talk about the shooting and post-production of live action in stereo 3D, using one of his recent projects as a case study.
The presentation of 3D digital images imposes new challenges for mastering and distribution of Digital Cinema content. Richard Welsh from Dolby Laboratories Inc. discusses some of these challenges based on an overview of the availble theatrical 3D presentation systems. The focus of his lecture will be requirements for the mastering process of 3D content, 3D subtitling, and the opportunities to use theatrical 3D presentation systems for non-feature content such as life transmission, games, and interactive entertainment.
A joint lecture by the PRIME research consortium will offer a glimpse into the future of 3D production, such as panoramic 3D installations.
Euromed II Final Conference
INSIGHT OUT / HFF Academy participated in the final conference of the European Union's Euromed Audiovisual II programme. IO had benefitted from Euromed-funding in 2006 and 2007, so that each year 25 filmmakers from the Southern Mediterranean countries were invited to Potsdam to take part in the INSIGHT OUT symposium. Here is a brief and selective list of some of the key points from the conference:
- A total of 15 million Euros was available for Euromed II. The programme supported projects in the fields of film development, distribution, promotion, exhibition, training and networking. It has achieved substantial and tangible results, i.e.
- 130 films received support in terms of distribution, promotion or exhibition,
- a database of Southern Mediterranean film professionals was set up containing 1700 records,
- a total of 40 sessions were organised by the training & development projects which were atttended by 728 professionals from the region etc.
- Only two of the total of 12 funded projects are able to continue in some form beyond the Euromed II programme: Medscreen continues with their distribution & promotion support and the further expansion of the Arab cinema directory. And INSIGHT OUT offers scholarships for film professionals from the region again in 2009 to attend the annual workshop in Potsdam thanks to the support by the European Broadcasting Union.
- Getting films made and getting audiences to see these films is an incredibly difficult task in the majority of MEDA countries. Further support is needed and so all speakers agreed that a new Euromed programme is required. Consultations are taking place at European level. However, at this point in time, it is unclear whether the EU Commission will decide on the set up of another Euromed programme in 2009.
- The Euromed Reflection group has developed a comprehensive proposal for a strategy for the development of a Euro-Mediterranean Audiovisual Cooperation. At the heart of the proposed strategy lies the creation of a "Medimage" fund that will support the production and distribution of film projects in cooperation between at least 2 Mediterranean and 1 European partners.
- Looking at digital technologies, very little is at all available yet in the region in terms of high defition or digital cinema standard. Although technology was hardly talked about at the conference, from our point of view this is an important issued to consider also in the development of a new Euromed programme in order to narrow the technical gap between the MEDA countries and Europe, the USA and Asia.
(Cairo, 10-11/11/2008)
INSIGHT OUT Workshop in Beirut
42 students of St. Joseph University attended the Digital Cinema Workshop given by INSIGHT OUT / HFF Academy in Beirut.
Interesting discussions ensued at the end of the introductions. The students were particularly keen on the practical workshop using 3 Panasonic HVX 200 cameras, which was given by experienced DoP David Serge.
Although video is widely used by film-makers in the region, digital cinema (2K and higher image quality) and HDTV standards are rarely met. This is also partly due to the fact that no digitale cinema screens are yet available and none of the TV channels in the region have a HDTV strategy or rollout plan yet. Besides the hands-on workshop, the following presentations / lectures were given during the workshop:
- Introduction to Digital Cinema - by Ursula Reber
- HD and Digital Cinema in the Arab World - by Elie Yazbek
- Example and review of post-production workflow for the Lebanese documentary "The One Man Village" using the HDCam format - by Riad Chebli
If you are interested in these presentations, feel free to contact INSIGHT OUT and we can forward them to you be e-mail.
Thanks again to the organisors from Beirut DC for inviting the INSIGHT OUT team to Beirut and for letting us participate in their excellent festival!
(Beirut, 20/11/2008)
INSIGHT OUT @ Beirut Cinema Days
We are delighted to have been invited by Beirut DC to give a workshop on digital production methods during the Beirut Cinema Days (Ayam Beirut al Cinema’iya 08). This is the first overseas edition of INSIGHT OUT and we are grateful to the organisors for inviting us. On 20 October 2008, four former INSIGHT OUT participants will be holding lectures and a hands-on workshop at this festival for Arab film-makers. During the 5th edition of Ayam Beirut more than 60 films will be screened from 17 until 26 October.
The INSIGHT OUT lecture and workshop will be given for independent Arab film-makers and film students. Ursula Reber (Germany), Elie Yazbek and Riad Chebli (both from Lebanon) will introduce recent developments in digital cinema & HDTV internationally and in the Southern Mediterranean. This will be followed by a practical camera workshop held by David Serge (Malta) using the Panasonic HVX 200.
Riad Chebli (Lebanon) currently works as a teacher in visual effects and animation as well as head of technical studios at "Institut d'Etudes Scéniques, Audiovisuelles et Cinématographiques" at the Université Saint-Joseph. Riad is also a founding and board member of the "Lebanese Cinema Foundation". As a freelance artist in visual effects, editing and sound engineering, he has worked on numerous commercials and films shot in HD, 35mm and 16mm. (INSIGHT OUT 2006)
Ursula Reber (Germany) is a documentary film producer and graduate economist specialising on digital cinema developments. She began her career as a production coordinator and unit manager on several feature films, television series and commercials. In June 2007 she was hired by CinePostproduction GmbH Berlin to coordinate as Digital Cinema Manager the set-up of the posthouse’s first DCP mastering station at their Berlin facility. Before joining CinePostproduction, she held the post of project leader for licence supplies at Epsilon Motion Pictures GmbH, part of the Kinowelt Group (Leipzig). Her published work on the economics of digital cinema in Europe examined the foundations for its roll-out in Germany. (INSIGHT OUT 2006)
David Serge (Malta) is a cinematographer with more than three years experience in shooting in high definition and extensive experience in VFX and post-production. He has worked on films such as Clarion’s Ball, Blackbeard and Munich. In 2004 he co-founded his production company The Bigger Picture, which specialises in cinematic shooting of commercials, docu-dramas and short films. His short films have placed first four times at the Malta Cine Circle National Film Competition and he has been the first Maltese in 33 years to win the Gold Knight Award at the Malta Cine Circle International Film Competition. (INSIGHT OUT 2008)
Elie Yazbek (Lebanon) is a documentary film director, cinematographer and editor, who has written and directed several films and plays (in French and Arabic). Among his plays are Orage d'été (2001, which was produced at the Centre Wallonie-Bruxelles à Paris). He is also the author of several audiovisual installations, such as Ah les beaux jours de la guerre and Who is Elie Yazbek ?. Questions of identity and memory are at the core of his documentaries and other works. His last two films (I was a militia man and The Lebanese war never happened, still in production) are both shot in HD. Elie also teaches editing and digital video directing at "Institut d'Etudes Scéniques, Audiovisuelles et Cinématographiques" at the Université Saint-Joseph of Beirut. (INSIGHT OUT 2007)
Very special thanks are due to Elie, on whose initiative we have been invited to Beirut!
For further information on the festival and participation in the INSIGHT OUT / Digital Cinema workshop, please contact the festival directly.
INSIGHT OUT @ Film Festival Locarno
“Spotting the Right Training”
Potsdam, 04/06/2008. Together with other highly recommendable training initiatives, INSIGHT OUT will be presenting its 2009 programme at the Locarno International Film Festival on Saturday, August 9, 2008. The event will be held at Hotel Belvedere at 2.30 pm. You are cordially invited for presentations, snacks and drinks on the hotel terrace!
Mini-Lecture by INSIGHT OUT Experts Claudia Meglin and Mark Read
For anybody interested in the latest developments of digital production methods, INSIGHT OUT experts Claudia Meglin and Mark Read will provide an inside-view on production & co-production, from script to distribution, based on digital work flows. They will use two examples of projects to illustrate how digital production work flows can succeed in regions with an under-developed film sector: “Captain Abu Raed “ (Jordan/USA)– Winner Sundance Audience Award and “Country Wedding” (Iceland).
Joint Presentation by 10 MEDIA-funded Training Programmes
MEDIA Antenna Berlin-Brandenburg and MEDIA Desk Suisse, together with MEDIA Antenna Torino, have organised this information event at this year’s festival in collaboration with the Industry Office of the Locarno International Film Festival 2008. A selection of advanced training programmes will be presented:
- BERLINALE TALENT CAMPUS,
- the ATELIERS DU CINÉMA EUROPÉEN (ACE) management programme,
- PRODUCTION VALUE,
- EUROPEAN AUDIOVISUAL ENTREPRENUERS (EAVE)
- ESSENTIAL LEGAL FRAME WORK (ELF);
- EUROPEAN SOCIAL DOCUMENTARY (ESODOC),
- SCRIPT & PITCH und SOURCES2;
- the fellowship programme NIPKOW;
- and INSIGHT OUT / HFF ACADEMY of course…
Following brief presentations by each training programme, two lectures will be given by experts from the areas of new media and documentary film: Claudia Meglin and Mark Read’s above mentioned lecture will be followed by Hugh Purcell, former managing editor of the documentary department for BBC, who will speak on “New Formats in Documentary Film”. As a film director, he has been honoured with a British Academy Award, among others.
When & Where
The event will be held at Hotel Belvedere at 2.30 pm on Saturday, August 9, 2008. The deadline for registration is August 6. 2008. For further information and registration, please contact: info[at]mediadesk.ch.
Prof. Martin Steyer, programme director, and Jennifer Hoffmann, programme manager INSIGHT OUT, would be very pleased to meet you at the Locarno event!
INSIGHT OUT 2008
The digital revolution in slow motion!
Potsdam, 17/03/2008. Over six days, 51 filmmakers, directors, producers and postproduction experts from 26 countries came together for the international symposium INSIGHT OUT / HFF Academy 2008 from March 10 to 15, 2008 in Potsdam-Babelsberg. There were discussions at the Academy for Film and Television „Konrad Wolf“ (HFF) with top-notch media professionals about the new working processes for digital film production and their experiences with high-definition formats for D-Cinema and HDTV. The link to practical experience was provided with the first ever staging of a HD Expo.
The trainers and participants of INSIGHT OUT 2008 concluded that the comprehensive digitalisation of film production is irreversible, has developed less rapidly than had been expected still only a few years ago. The digital revolution in the film industry is progressing step-by-step and is far from over, The range of digital technology such as digital film cameras, storage media, colour correction software and the associated hardware is constantly growing. The consequence is a much greater complexity in the working processes which require a great technical understanding from the filmmaker. The quesitons "Which formats and technology are the most suitable for my next project? What would the appropriate optimal data-based workflow look like?" were to the fore for the participants of this year's INSIGHT OUT.
Answers to these questions were offered by the HD Expo which was held within the framework of INSIGHT OUT. A complete high-definition digital production chain was presented publicly for the first time in the Berlin-Brandenburg region on March 11 and 12 as part of a "hands-on" presentation. 180 filmmakers from Berlin-Brandenburg, Germany and abroad came together in the Babelsberg film school in a manufacturer-neutral setting to try out digital film technology to the value of 2.5 million Euros. The exhibition included a set with six digital cameras, a storage area network as well as digital editing and colour correction systems.
Ulrich Sparrer (HFF "Konrad Wolf"), responsible for the technical design of HD Expo: „Just presenting the products is nothing new. We wanted to create a big playground for digital technology for interested filmmakers where they could play through digital production processes from beginning to end with the systems of different manufacturers.“
The whole spectrum of possibilities offered by digital production methods were illustrated in INSIGHT OUT's programme of lectures: Gerald Gutschmidt of Industrial Light and Magic described the lavish production of the digital effects for „Transformers“. How low-budget productions can also profit from digital technology was explained by Stefan Grandinetti, HFF graduate and the first German DoP to work with the Red One digital camera: „The Red One is a genuine revolution for me. Unlike other cameras, it is very reasonable cost-wise and offers an alternative to the classical 35mm workflow through a simple data processing and storage.“
INSIGHT OUT has since established itself as a networking platform and contact point for all those filmmakers in Europe who are interested in digital technology. This year, an online forum was launched for the professional exchange between participants and trainers – one of the first prominent users was the former INSIGHT OUT lecturer and triple Oscar-winner Jim Rygiel. INSIGHT OUT participants, HD Expo exhibitors and the Berlin-Brandenburg media industry also had an opportunity to meet and make contacts at the Matchmaking Dinner initiated by the Medienboard Berlin-Brandenburg.
The symposium INSIGHT OUT / HFF Academy was held this year for the fourth time. Under the banner of „Just do it in HD!“, the training programme with renowned speakers of the international production scene was geared to participants from Europe, the Southern Mediterranean region and Asia.
INSIGHT OUT is organised by the Academy for Film & Television (HFF) "Konrad Wolf" and supported by the EU via the MEDIA Programme. The partners for the international HFF Academy INSIGHT OUT are Medienboard Berlin Brandenburg GmbH and European Broadcasting Union, as well as leading companies as sponsors.
This time round, the planning of the programme was in the hands of the HFF's vice-president Prof. Martin Steyer, who also spoke about sound in the digital age, and Prof. Ulrich Weinberg of the Hasso Plattner Institut, who served in addition as the chairman for the concluding Film School Day.
The HFF "Konrad Wolf" is the oldest and largest training institution of its kind in Germany with its 550 students in 11 courses of studies. The artistic and practical training is conducted on the highest level thanks to the latest technology and experienced teaching staff - intensive contacts link the HFF on a national and international level with numerous academies, universities and research institutions in the field of film and television.
Gerald Gutschmidt
Transformers at IO 2008!
Potsdam, 13/02/08. Gerald Gutschmidt, CGI-Artist at Industrial Light & Magic, confirmed his attendance at INSIGHT OUT. He will be holding a lecture about the VFX work on Transformers, which was "a gigantic task" even by the standards of ILM, as he says. The presentation gives insight to the applied work flow from onset data acquisition to final product. Recent advances in pipeline, tools and techniques are showcased through various shot breakdowns.
HD Case Study from Norway
NRK drama series at INSIGHT OUT
Potsdam, 11/02/08. It was confirmed today, that several of the production crew members of Sky Blue will be joining INSIGHT OUT as speakers. Sky Blue is a 16-part series by Norwegian National Broadcaster NRK shot under very difficult climatic and geographic conditions high up in the North of Norway. One of the producers, DoP Helge Semb, who designed the work flow for this file-based HD shoot, and the post-production supervisor will all be coming to Potsdam.
Mike Christmann
confirmed as speaker at IO 2008!
Mike is a partner at "FLYING EYE Management Consultants for Media Investments" where he is in charge of digital film & post production, workflow design for digital media, technology and strategy. He has exentensive experience in the film and broadcasting industry and has worked on movie projects such as Babel and Black Dahlia. Mike is a "veteran" INSIGHT OUT speaker, having held his famous 120-slides-in-90-minutes lecture for the first time in 2005. In fact, this lecture is INSIGHT OUT in a nutshell and provides an excellent and comprehensive overview of digital technology and workflow.
David Tart
Lectures about Animation: Work Flow in a Digital Studio
Potsdam, 13/12/2007. David confirmed today that he will be holding a lecture about work flow in a digital studio. With the particular focus of INSIGHT OUT's programme on digital work flow, the organisors are delighted that such an experienced animator as David, who has worked on Finding Nemo and Robots, will be examining these issues from an animator's perspective.
[EDIT 15/01/08: Unfortunately, David had to cancel his participation due to a scheduling conflict. We hope to see him in 2009!]
Nik Powell
NFTS Director and well-known UK producer to join INSIGHT OUT!
Nik accepted our invitation to hold a presentation during the IO 2008 film school special. The National Film and Television School in London has significantly invested in digital equipment over the past years, so it will be very interesting to find out what the NFTS approach has been to this investment and how they have adapted the school's curricula to digital production methods.
Nik is one of the UK's top film producers. He embarked on an entrepreneurial career in the 1960s, when he set up Virgin Records with Richard Branson. His long partnership with Stephen Woolley, with whom he founded Palace Pictures and Scala Productions, brought an unrivalled slate of award-winning features to the screen, including Neil Jordan's Company of Wolves, Mona Lisa and The Crying Game. Nik's films have garnered many awards and nominations, including an Oscar, several Oscar nominations and a Golden Globe. His more recent films include Little Voice, Calendar Girls and, most recently, Ladies in Lavender starring Dame Judi Dench and Dame Maggie Smith.
Since becoming Director of the NFTS in September 2003, Nik has introduced several innovative new programmes, keeping the School at the leading edge of film and TV education in the UK.
Digital Pre-Production
Manfred Büttner as speaker in 2008 confirmed!
Potsdam, 21/11/2007. Manfred Büttner will be joining INSIGHT OUT for the fourth time as a trainer. He will be holding a lecture on digital preproduction and thanks to his expertise in vfx, he has plenty of practical advise to offer on how you can use the pre-production phase to full advantage by using storyboarding and previsualisation very early on.
Manfred has worked as VFX supervisor on many international feature film projects, such as Run, Lola, Run, Whale Rider, Oliver Twist, The Counterfeiters, The Three Investigators and many more.
Virtual Studio & Motion Control
Joe Lewis confirmed as speaker at IO 2008.
Potsdam, 20/11/2007. Joe Lewis of General Lift Llc. has confirmed today, that he will be coming to Babelsberg again for INSIGHT OUT / HFF Academy 2008. Joe is a renowned expert on motion control and has worked on Lord of the Rings, Hollow Man (for which he designed and built the first underwater motion control system), King Kong and I, Robot. Earlier this year, he was in Babelsberg for several weeks working on the Wachowski brothers production of Speed Racer, so he will certainly have many new case studies to present at INSIGHT OUT.
Most inspired!
New INSIGHT OUT website noted for beautiful design
Potsdam, 26/10/2007. Since the relaunch of the INSIGHT OUT website two weeks ago, it has been featured by a number of sites for its beautiful new design.
That makes us just a little bit proud. We hope you like the new site, too!
INSIGHT OUT 2007
DVD-Documentation available now
Potsdam, 13/08/2007. 27 hours of theory and practical information about D-Cinema, HDTV and how to use the new digital tools in film-making: Every lecture held at INSIGHT OUT / HFF Academy 2007 is burned on this DVD. It also features bonus material such as interviews, fotos and every presentation for download. Participants, trainers, sponsors and all members of the CILECT association of film schools will receive a copy of the DVD in the next few days by post. If you would also like to get a copy, please contact the organisers.
EU funding for INSIGHT OUT
Get the big picture again in 2008!
Potsdam, 17/07/2007. The EU decided positively on HFF’s application for funding for INSIGHT OUT 2008. The organisers received confirmation today, that the first stage of the application process was successfully taken. INSIGHT OUT / HFF Academy will benefit from the EU’s MEDIA programme for the fourth time since the inaugural workshop took place in 2005. MEDIA supports the European audiovisual industry in the areas of development, production, distribution and training.
EBU and HFF Cooperation
Fully Paid Scholarships Launched to Upskill Film & TV Professionals from the Southern Mediterranean in Digital Filmmaking
Potsdam, 09/07/2007. The European Broadcasting Union (EBU) and the Film and Television University “Konrad Wolf” Potsdam (HFF) announced today that they will sponsor several professionals from the film and broadcasting industries to participate in INSIGHT OUT / HFF Academy 2008.
HDTV & D-Cinema training for the Southern Mediterranean
Film and broadcasting professionals from Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, the Palestinian Authority, Syria, Tunisia and Turkey can apply for the EBU Scholarships for the Southern Mediterranean Rim for the INSIGHT OUT symposium 2008 by contacting the INSIGHT OUT office. The scholarships encompass all seminar costs, travel expenses and accommodation during the workshop.
The introduction of digital production tools is transforming traditional workflows in film and TV production. However, for professionals from the Southern Mediterranean countries, there are hardly any affordable training programmes to learn about these new digital production methods. In 2006 and 2007, INSIGHT OUT / HFF Academy offered workshops for a total of 50 professionals from those countries thanks to funding from the European Union’s Euromed Audiovisual II Programme. Due to the programme’s guidelines, this funding is no longer available. It is unclear, whether the EU will continue to fund Euromed Audiovisual II beyond the end of the programme in 2008.
INSIGHT OUT Programme Director Prof. Ulrich Weinberg says: “Thanks to the generous support and commitment from EBU, we are delighted that we can continue to invite professionals from the Southern Mediterranean to INSIGHT OUT, who were a great enrichment for the last two conferences.”
EBU: the largest worldwide network of broadcasters
The Geneva-based EBU is the largest professional association of national broadcasters in the world. It serves 721 active members in 52 countries in Europe, North Africa, and the Middle-East and 5146 associate members in 3029 countries around the world. On behalf of its members, the EBU negotiates broadcasting rights for major sports events, owns and operates the Eurovision and Euroradio networks, organises programme exchanges, is the centre for co-productions and acquisitions, and provides a full range of other operational, commercial, technical, legal and strategic services.
Glenn Gebhard @ INSIGHT OUT 2011
Socialism in HD: Shooting in Cuba
The producer / director, Glenn Gebhard, and producer / DP, Mario Congreve, will present highlights from two HD documentary films produced in and about Cuba. These films have distribution world-wide, included "The History Channel" and on PBS in the United States. Both films, partially shot in Cuba, were co-productions with television stations in the USA.
The producers will discuss financing, production and distribution of these two lower budget HD films. They will highlight shooting in politically controlled locations, equipment used, shooting in difficult climates, mixing HD formats, as well as workflow issues. The producers will also skype in the PBS executive producer, Steve Kranke, and PBS editor, Susanne Schwibs from the United States.
During the presentation, the producers will screen segments of their finished film, "Cuba: A Lifetime of Passion" (2005), and edited sequences from their yet to be released PBS film, "Patria o Muerte: The Cuban Revolution"(2011).
Glenn Gebhard @ INSIGHT OUT 2011
Socialism in HD: Shooting in Cuba
The producer / director, Glenn Gebhard, and producer / DP, Mario Congreve, will present highlights from two HD documentary films produced in and about Cuba. These films have distribution world-wide, included "The History Channel" and on PBS in the United States. Both films, partially shot in Cuba, were co-productions with television stations in the USA.
The producers will discuss financing, production and distribution of these two lower budget HD films. They will highlight shooting in politically controlled locations, equipment used, shooting in difficult climates, mixing HD formats, as well as workflow issues. The producers will also skype in the PBS executive producer, Steve Kranke, and PBS editor, Susanne Schwibs from the United States.
During the presentation, the producers will screen segments of their finished film, "Cuba: A Lifetime of Passion" (2005), and edited sequences from their yet to be released PBS film, "Patria o Muerte: The Cuban Revolution"(2011).
